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  • Event Info

    Event Info

Date & Location

Date: Saturday, October 15
Location: Hop Haus Brewing Company, 2975 Sub-Zero Pkwy, Fitchburg, WI 53719
Time: 9:00 AM

Date & Location

Packet Pick Up

Date: Friday, October 14
Location: Race Day Events Office, 2995 Sub-Zero Pkwy, Fitchburg, WI 53719
Time: 3:00 PM - 7:00 PM

Date: Saturday, October 15
Location: Hop Haus Brewing Company, 2975 Sub-Zero Pkwy, Fitchburg, WI 53719
Time: 7:30 AM - 8:45 AM (5K and 0.05K)
7:30am – 11:00am (Beer Mile)

Packet Pick Up

Beer Mile Official Rules

Disclosure: Participants must be 21 or older. The Hop Haus Beer Run is not encouraging irresponsible or dangerous behavior. Don't attempt the beer mile if you have not properly trained or are not fit for it. And most importantly, don't be an idiot. Please be responsible and arrange for transportation, do not drink and drive. Rules

  • Each competitor drinks four cans of beer and runs four laps (start - beer, then lap, then beer, then lap, then beer, then lap, then beer, then lap - finish). All competitors will have up to 27 minutes to complete their beer mile. Failure to complete within 27 minutes will result in a disqualification.
  • Beer must be consumed before the lap is begun and within the transition area. No beer is allowed outside of transition or on the course at any time.
  • Beer will be provided. You may NOT supply your own beer.
  • Beer cans must not be tampered with in an manner, i.e. no shotgunning or puncturing of the can except for opening the can by the tab at the top. No straws or other aids are allowed in order to aid in the speed of pouring.
  • Each beer can must not be opened until the competitor enters the transition zone on each lap.
  • Upon completion of each beer, the participant must turn can upside down and hold over their head before beginning the next lap.
  • Competitors who have a reversal (vomit) before they finish the race must complete one penalty lap at the end of the race (immediately after the completion of their 4th lap). Note: vomiting more than once during the race still requires only one penalty lap at the end.
  • Participants who do not complete the beer mile will be disqualified.

Beer Mile Official Rules

.05K Run

New this year - The 0.05K Run/Walk. The fastest route to the beer! A mere 164 feet of pure fun. Start 164 feet from the finish line and find your way to the post-race beer before everyone else.

.05K Run

What you get

  • Official race bib
  • Official finisher medal, with built in bottle opener!
  • Free pint of Hop Haus Brewing Company beer (for those 21+) or Root Beer for 5K Runners
  • Hop Haus Brewing Company will be providing the 4 Beers for those partaking in the Beer Mile
  • An epic show with the Beer Mile! Whether you're the one drinking the beer and running or you're spectating - it's bound to be a sight to see!

What you get

Post Race Party

Make sure to stick around for the fun at Hop Haus Brewing Company for the post race party! Each participant will receive a free beer (for those 21+) or soda.

Post Race Party

Awards

Beer Mile Awards Awards will be presented to the Top 3 Male and Female Finishers.

  • Top Male & Female win Beer Mile Belt & Case of Hop Haus Beer
  • 2nd Place M/F: 12 Pack of Beer
  • 3rd Place: 6 Pack
5K Awards Awards will be presented to the Top 3 Male & Female finishers as well as the Top 3 Male & Female finishers in each age group. The age groups are 14 & under, 15-19, 20-29, 30-39, 40-49, 50-59, 60-69, 70+. The overall winners are included in age group awards.
  • Top Male & Female win Hop Haus Glassware & $25 Gift Card
  • 2nd Place M/F: Glassware & $15 Gift Card
  • 3rd Place M/F: Glassware & $10 Gift Card

Awards

Parking

Parking is available at the Blackhawk Church across the street from Hop Haus and in surrounding neighborhoods.

Parking

Weather/Refund Policy

This race does not offer refunds or deferrals. If you are registered for the event, you agreed to the no refund and no deferral policy prior to submitting your online registration. (This includes those who experience illness, injury or any other condition that may prevent them from participating in the event.)

Weather/Refund Policy